In our tweeting, emailing culture, the humble snail mail letter may be undergoing a slow, slow reappraisal. And at least one PR veteran believes it's about time.
"I have counseled younger people to adopt this old-school technique as they build their own careers," writes Don Spetner. "I want them to understand the magic of a personal letter, the gravitas that the heft of paper and letterhead can lend to a message. It becomes more than a note; it's something that can be saved. And you never know when that might matter." Courtesy PRWeek.