This intensive one-to-two day course has been taught by Dunlop Media for over 15 years. Our students have included Fortune 500 C-level executives, as well as recognized leaders in the disciplines of medicine, finance, law, education, technology, and journalism.
The curriculum’s goals are fourfold:
-- to show participants how to turn "key messages" into a real story;
-- to minimize the odds of being misquoted or misunderstood by a reporter when answering questions around that story;
-- to acquire stylistic techniques important to in-person delivery (energy, eye contact, body language, etc.);
-- to learn how to fill the “voids” that make reporters want to return to familiar sources again and again.