NEW YORK: Our friend and colleague, financial communications specialist Nan Adams, sent us an article that may herald a trend: the emerging value of storytelling in the financial sector. “The numbers say it all” is one of those catch phrases that business likes to live by. But with today’s Web-induced information overload, numbers – especially complex numbers - increasingly leave us numb.
“Although financial advisers are good with the so-called left-brain skills of facts and figures,” the article states, “it is the softer right-brain skills that establish an emotional connection with clients.” Courtesy Investment News. FREE LOGIN REQUIRED.