AFTER-THE-FACT QUOTE APPROVAL LOSES TRACTION

NEW YORK:   The questionable strategy of asking journalists to submit interview quotations for approval before publication burst into the open last month, with word that a writer for Vanity Fair agreed to those terms in exchange for exclusive, behind the scenes access to President Obama.   A New York Times columnist ruefully noted the practice was becoming more widespread, and the paper quickly announced a policy banning its use. 

Is seeking quotation approval ever defensible?  Perhaps, say some PR pros – but especially now, they say, even asking for it runs the risk of damaging long term relationships with important journalists.  Courtesy PRWeek.   Subscription or pay-per-view required.

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