It's been a long time since print journalism has spoken of boom times - but that's just the way they're talking in Texas, where history runs in tandem with boom-bust cycles of all kinds.
It seems that hydrofracking - a new technology that frees natural gas trapped in underground wells that conventional drilling cannot extract - has spurred sudden growth in newspapers and magazines. It's happening in South Texas, home to one of the country's premier fracking regions.
One new publication is being led by an area advertising executive, who saw untapped audience potential in the influx of a new workforce. “We found out that these guys down there – and it’s mostly guys –
they’re bored,” she said. “We decided to do something that would go
after the lifestyle.” Courtesy Forbes.