"Aristotle believed that the greatest speakers don't just persuade audiences to accept an argument," notes New York Times columnist David Brooks. "They get people to trust their judgment...they use emotion and logic to establish their character."
An interesting corollary to Aristotle's way of thinking is on display in this reflection on leadership communications from the President and CEO of the American Red Cross. "Somewhere along the line, the process changed me," she writes. "At the make-or-break meeting to put the final plan in front of the chapters, I found myself delivering a deeply emotional talk." Courtesy the Harvard Business Review.