At 56, Tim Cook is old enough to remember how environmental awareness first started to achieve a critical mass of supporters in the 1970's. He was 9 years old when the first Earth Day celebrations took place in colleges, primary and secondary schools, and hundreds of communities across the United States - the result of a concerted public education campaign by environmentalists and political activists.
Now, the CEO of the world's largest company says a similar campaign is necessary to stem the tide of take news, saying technology firms and governments need to lead the charge against unscrupulous firms that profit from fabrications. “It’s killing people’s minds in a way,” he says. Courtesy The Daily Telegraph.