The Pew Research Center's annual State of the News Media report contains a finding that seems sure to affect how news web sites engage with their growing audience of smartphone consumers. "Call it the mobile majority," the study summary says.
Not only do mobile visitors outnumber desktop users in 39 of the top 50 news sites in the study, but they appear to be spending less time on site. In half the sites studied, "visitors from desktops stay longer than those coming through mobile," the report concludes.
Elsewhere, the study contains some surprisingly good news about growth in local TV and network news programs - but it is less sanguine about cable news. The study courtesy the Pew Center. The article courtesy The Neiman Journalism Lab.