"I always tried to turn every disaster into an opportunity." - John D. Rockefeller
In our newly uncertain media environment, an organization’s reputation and leadership can come under attack in an instant. It can blindside you from any direction - an individual, an interest group, or a purveyor of fake news motivated by nothing more than economics.
Those who begin regrouping only in that instant, rather than beforehand, are already at a disadvantage. And responding to a viral social media attack on social media alone is not always the best strategy.
Dunlop Media's rapid response media crisis training is customized to speak directly to your most pressing issues. Working in consultation with you prior to the session, we create realistic scenarios that are directly relevant to your organization. We present them in a "war room" with you and your organization's leadership. You engage in a realistic crisis brainstorm, then you put your skills to the test in a series of mock live press conferences, where you practice handling rapid-fire Q&A.
The Chinese symbol for crisis has two parts. The first is for danger. The second means opportunity. Dunlop Media demonstrates the principles of responding in a media crisis, then helps you apply those principles in a systematic way that recognizes the opportunity hidden inside many dangerous situations.