Last year, Rupert Murdoch called hipster-styled Vice Magazine a “wild, interesting effort to interest millennials who don’t read or watch established media.” His News Corporation then proceeded to buy a 5 percent stake in Vice, a leading outlet for the highly controversial "immersionist" school of journalism.
At a conference in Belfast last month, London-based media professor George Brock predicted that one of what he called three “laboratories” of journalism – Vice, Vox or Buzzfeed – will in a decade be regarded as a fully respectable “media institution.” Vice is well on its way: having partnered with CNN in 2010, it is now producing segments for the once-staid BBC program Newsnight. Courtesy The Irish Times.