Is the signature communications tool for the 21st century corporate world - the web site - on the way out? "There appears to be a growing consensus that the corporate website as an online brochure displaying 'About Us,' 'Our Products,' 'Latest News About Us,' and 'Speak To A Representative' isn’t working," says SAP's Global Marketing VP Michael Brenner.
And what will replace it? "More attention," Brenner writes, "is being stolen away by more progressive brands who have started acting like publishers and displaying content that your customers actually want to consume." Courtesy Business2Community.com.