Subway, the iconic fast food brand, is weathering a serious blow to its image after law enforcement authorities raided the home of company spokesman Jared Fogle in connection with a child pornography investigation. The company has been in damage control mode ever since word of the probe first surfaced.
"When drama unfolds, it's easy to freeze up," notes FastCompany magazine. "Who makes the decisions? Who puts out a statement? What media outlets do you respond or reach out to?" Lessons learned in the school of hard knocks are painful, but provide some valuable insight - and practical answers to those questions.
The key, says FastCompany, is to act before your reputation gets crumpled. Photo: Marvin Joseph/The Washington Post via Getty Images