A Twitter user with the handle “Room Rater” offers a tongue-in-cheek comment on Beto O’Rourke’s basement interview.
Lights, hair, makeup are among the building blocks of a positive visual impact on television. They are items the networks have had on their checklist for decades, along with an army of stylists, advisers, and - yes - communications trainers.
When the COVID pandemic stopped pundits from trekking to the TV studio to pontificate, most resorted to Skype, Zoom, or WebEx - perhaps not realizing that the messy shelf behind their desk, or the clothes hanging from the drain pipe in their basement, were becoming a distraction for all but the most focused viewers. As a Virginia bookstore owner said of the late night network host broadcasting from in front of his home bookshelf: “I don’t think I heard a word he said.” Courtesy The Associated Press.