We've all encountered it, at one time or another, on so-called online news sites: the headline with the enticing hook, asking a sometimes provocative question - the answer for which the actual article doesn't really deliver. It's known as clickbait - the idea being to lure the user into "clicking" to the next page, thereby generating more page views (and more ad dollars) for the site.
Like all gimmicks, however, clickbait may be finally wearing thin. The author argues that content proiders engaging in the practice may be losing trust with the eyeballs' owners - on whom their livelihoods increasingly depend. Courtesy Content Standard.