It's time for CEO's to fully embrace social media, argues the author. Photo from Flickr user highwaysengland via FastCompany.
What do you get for the corporate leader who has everything? How about a Twitter account? A new report from CEO.com finds that more than 60 percent of Fortune 500 chief executives have no social media presence whatsoever - while consumer trends are heading in the opposite direction.
"Each morning, I start my day by looking through a Twitter feed that I set up to monitor any mentions of my company," says Hootsuite CEO Ryan Holmes. Hootsuite is, of course, a social media monitoring company, so it's in Holmes's interest to practice what he promotes. Nevertheless, he argues that "the era of CEOs remaining aloof and in the shadows, never mixing with mere mortals, is over." Courtesy FastCompany.